We Are The Heat (Somos Calentura)

We Are The Heat is one the biggest Colombian films ever done in Colombia. It has more than 2,000 people in front of the screen and a crew of 100 behind the cameras. 

I was hired by Epic Pictures to manage the English & Spanish social media accounts for the North American premiere and on-demand release of the indie film.

SYNOPSIS

In Buenaventura-Colombia, Harvey and his three friends are doomed to a life of poverty and uncertainty. While attempting to escape their reality, they use music and urban dance to overcome and defy their violent destiny.

Grassroots Outreach

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I spent an hour a day engaging with at-least 50 accounts per day on Instagram & Facebook.

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Content Creation

Now Available graphic created to mimic a neon sign and promote the VOD release of the film.

Video Editing + Special Graphics

I designed all of the content used across Facebook, Instagram, and Twitter using Adobe Premiere Pro, After Effects, and Photoshop.

There was no creative director on the project so the process was me pitching concepts to the Film Producer and U.S Distribution Manager and once the graphics and copy was approved, I would schedule the content.