MINERAL AIR
Mineral Air offers touchless beauty products so you don’t have to use your hands to apply beauty products to your skin. I was hired to help lead the digital marketing strategy across organic and paid social channels. I also designed all of the graphics used on social media from September 2020 - January 2021.
The first month of social content I created was for October 2020. The Mineral Air Marketing Director insisted on curating a specific look for the Instagram grid.
ORGANIC SOCIAL MEDIA
I spearheaded the strategy, content creation, and implementation of social media content across Facebook, Instagram, Twitter, and Pinterest. I also was responsible for reporting on follower growth and reach month over month.
For organic social media, I would put together mood boards like the one below
Mood Board for January 2021 content creation.
GRAPHIC DESIGN
INFOGRAPHICS - These would be uploaded to Instagram as a slideshow to demonstrate how to use different products or just approach using the products from a fun angle.
