Armada Skis
Armada is a manufacturer of skis, poles, technical outerwear and skiing-related softgoods, based in Park City, Utah with a European office in Innsbruck, Austria. The company's products are sold in over forty countries worldwide through wholly owned subsidiaries and distributors.
Influencer Marketing - "This Is" Campaigns
Armada sponsors professional skiers and we ran an "influencer" ad campaign with the objective of getting people to click through to the site and view the video content. The client's objective was to make their existing consumer base & social following of the new content available on their site.
We ran these ads as campaigns on Google Display, Facebook, and Instagram.
Athlete Films
Often, the sponsored athletes would develop films to promote. These videos would be used in upper funnel campaigns to promote additional views to the corresponding film. The placements we used we’re in Facebook Carousel Ads and YouTube Video Ads.
Adwords Objectives and Results
Search Advertising was the opportunity for us to do prospecting for potential consumers while implementing remarketing lists.
While I was given a small budget to implement Search & Shopping campaigns, I was able to produce results that were very much pleasing to the client .